Wednesday, March 7, 2007

Overcoming the fear of selling

For many of you the fear of selling anything is a huge challenge and obstacle for you from day to day. The first thing you need to do is find out exactly what it is you're afraid of. It is crucial to identify what is holding you back.

Are you afraid of success? Believe it or not there is an actual fear of success, as with success comes consequences and sometimes those are extremely hard to endure let alone deal with. Are you afraid of failure or rejection? Everyone gets rejected as everyone has failed at something. Does that mean to not try and to stop? Giving up is as good as losing, as not trying is basically losing already. This leads me to the question - do you fear being perceived as being pushy or persistent? You shouldn't care what others think of you, as it is your work that will do the talking. Do you fear that your product may not meet the expectations of your customer? There are billions of people on this planet. There will be many who love your work, some who will hate it, but in the end those who appreciate it will be those who are willing to help you grow.

The fact is, you can't come up with a solution if you don't know what the problem is. There's a huge misconception in direct sales being that you think you're 'imposing' on your friends, family or just a customer in general. As long as you feel as though you're imposing...you are. You need to love your product and feel as though you are offering a service. You're filling a need not a want and in the end, you need to be true to yourself and your product, as the rest will sell itself.

The reality is this - people are natural-born sellers. We just don't realize it when we're not making money from it. Let's say you go to a movie that you loved. And you have a friend who would enjoy it too. Wouldn't you recommend it to him/her?

So why is it that as soon as we go into sales we automatically feel as though we can’t recommend the products we sell? Especially if we possess knowledge about them and are confident about them. Wouldn't you want to recommend those to others? Why is it that we tend to feel guilty because we’re going to make a profit off of it?

If you are one that has a fear of selling, take some time today to figure out the cause of your fear, and take action to fix it. Don't think hypothetically, think practically. It is that simple.

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