|The beautiful Yvette Masterson,|
president of Y Communications
Sarah Afshar: Hello Yvette. Thank you for speaking with me today. What is the inspiration behind Y Communications? Can you tell me a little more about that?
Yvette Masterson: I am just a people person. Ever since I can remember I have been out there speaking with people about anything and everything. So the inspiration behind starting YCC was to create an agency that would create that kind of excitement, speak about our great clients and focus on what sets them apart from everyone else. Technology has really taken over and evolved, so we try as an agency to actually speak on the phone (when possible) and have that personal touch. Our team at YCC is a tight group of talented women and we all support each other. I really believe it’s important to have a strong unit.
SA: That is fantastic. Now, I have to ask - taking you through a 24 hour day, can you describe a day in the life of Yvette Masterson?
YM: Wow, it is never a dull moment. Always on the go! I am a mother, wife, and business owner. I’m based in Las Vegas, so when I am not traveling on business, I usually get up at 5 am and start my day at Zumba. I am an avid dancer, so I love to start my day with a 6 am Samba. After that, it’s school drop off and to the office. YCC has offices in NY and LA also, so we all have our daily calls to go over client strategies, events, etc. After a day at the office, I go to my other job as a mom and work on homework. My son, Blake jokes with me that he has to do his own projects…not me! I always have these big ideas and he says “STOP PR’ING me, Mom!” I have to say, I love creating over the top projects. I just can’t stop. Then, my husband Brad comes home from his job and we just hang out till 9 pm, then all the Masterson’s go to be. We are early birds.
SA: That is amazing. Let's talk about beauty! What are some of your favorite beauty products and why?
YM: I love lashes, lip gloss, cheek stains, and dry shampoo. Those are my go-to products. I just feel great when I have full lashes and rosy cheeks. If I was a stranded on a deserted island with these products, I could somewhat survive.
SA: Do you have an ultimate favorite? What is the holy grail beauty essential right now?
YM: My skin essential is Revive Light Therapy devices. I never thought I would be so hooked on a device. My panel is an investment at $350, but does everything and is so portable. The LED lights help treat acne, skin repair and prevent wrinkles with the amber lights for anti-aging. I can’t live without it! Now for my lashes, I get lash extensions which have changed my life so, I am ready to go as soon as I wake up. A total eye opener!
SA: What is your beauty regimen?
YM: I have been moisturizing my face since I was 9 years old. Seriously. My mother taught me to wash my face and moisturize every night, so it stuck. I am so glad because it really has proved to be an anti-aging preventative measure. I use the Peter Lamas Evening Age-Defying Facial Treatment, the Nourishing Buriti Oil Moisturizer and Firm, and the Lift Age-Defying Eye Serum. My skin just loves this natural line, Peter Lamas.
I don't wear makeup everyday so I keep it simple. My beauty go-to is Pixi Beauty. I love Pixi Beauty because every product has skin loving ingredients and makes you look like a fresher version of yourself. I am obsessed with the Mattelustre Lipsticks as they are long-lasting and provide your lips with full coverage. I also love the bright vivid hues.
SA: The holidays are approaching. What is happening at the agency?
YM: I love the holidays and it always comes way too fast. Time moves very fast in PR Terms. In December, we are working on client strategies and spring influencer events. I love holiday music, so we blast the tunes in the office and are knee deep in 2016.
SA: What beauty collections are you most excited about?
YM: I am all about new fun nail colors, so I am excited to see new hues from KBShimmer Nails. This indie line has the best shades and Crellys – a mix of a cream polish and glitter is amazing. I am obsessed! I’m also super excited to see the launch of Mix-o-logie fragrances this month, as they have 8 vials of rollerball fragrances that allow you to create new, custom scents. I love customizing my beauty, so this is right up my alley.
SA: For all of those beauty enthusiasts reading this interview, what would you like them to know? What is next for Yvette Masterson?
YM: Well, I am 48 and I just love beauty, skincare and hair. It keeps me happy and it keeps me young. I enjoy learning about all the new innovative treatments and technological breakthroughs in the industry. I love what I do. I wake up every morning and look forward to what the day brings. I started the agency 15 years ago and so proud of what we have built. My parents instilled in me to work hard for what you want and that is just what I have done. My day really never ends. I work until the job is done and sometimes it is not as glamorous as it sounds, but I still get so excited when we get a client featured in a magazine, TV or online. It’s a great buzz.
Catch up with Yvette at YCCAgency.com today.