Wednesday, July 25, 2018

Is Lady Gaga starting her own beauty brand?

Lady Gaga is a woman of many talents, as she is a singer, songwriter, and now actress. But what I find fascinating is how recently when browsing Justia, I discovered the beauty brand "Haus Beauty" when looking at the beauty brand trademarks. Upon independent research, I discovered that the same trademark is owned by "Ate My Heart Inc." which own various trademarks including the "Lady Gaga" name, "Monster", "Jo Calderone", "Haus of Gaga", "Lady Gaga Fame", "Eau De Gaga", "Miss Asia Kinney", "Haus Labs" and her newest, Haus Beauty. 

Now I do believe some of these names are already active, as Lady Gaga "Fame" was her fragrance she sold back in 2012. Although her fragrance smelled great, it lacked silage and left an awkward gray stain on if made in contact with clothing. The body of the bottle itself was unique and definitely epitomized who Gaga represented at the time.

I do believe the other names are current including her own; however, I think Haus Beauty is very new which tells me this will be the name of a project in the near future. I also think Haus Labs will be her very own laboratory and/or manufacturer. With so many entertainers creating their own beauty brands (Rihanna's Fenty Beauty being one of the latest), I think it will be great for Lady Gaga to follow as her makeup always looks amazing.

I am thinking Lady Gaga is going to start a true beauty empire based on these names. As one can only hope, we can only speculate what her plans are. So, I think we may learn more about her beauty business ventures in 2019. I don't know about you, but I really love Lady Gaga and cannot wait to see what she does next.

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