Benefit Cosmetics launches new brow collection

Benefit Cosmetics will launch their highly
anticipated brow collection on
Friday, June 24, 2016.  
It is official, Benefit Cosmetics is launching a new brow collection. Since 1976, Jean and Jane Ford have deciphered the difficult brow dilemma. With 1,800 BrowBar beauty lounges in over 40 countries, Benefit Cosmetics is a world-renowned brow leader. It was only three years ago when this Californian beauty brand began it's bold brow goal to develop a collection that solves virtually every single brow dilemma. Whether you have skimpy brows, patchy brows and even barely there brows, Benefit offers high-performing formulas, custom-designed applicators, and mistake-proof shades that will make all of your problematic brow issues disappear. And the best part is, you are your own expert.

So, what does this new brow collection entail?

The Benefit ka-BROW is a creamy brow color with a gel-like consistency. Whether you are looking to fill in your brows or searching to sculpt them, this product is the perfect beauty essential to do that. It also works to define your brows too. As this amazing Benefit addition comes with a brush applicator that you can pull out directly from the cap, it is available in 6 easy-to-choose shades. From natural to dramatic, the Benefit ka-BROW lasts 24 hours and is completely waterproof. ($24 at Benefit Cosmetics)

Another amazing addition to the brow collection is definitely the Benefit 3D BROWtones. As they work to highlight your natural brow hair, the 3D BROWtones instantaneously enhance your natural brow color. Using a custom brush with a comb tip, this product is water-resistant and lasts up to 12 hours. Available in two easy-to-choose shades, if you are searching for subtle brow highlights this is the one you are going to want. ($24 at Benefit Cosmetics)

No brow collection is complete without the Benefit Brow Zings. As a compact essential, this outstanding Benefit addition includes everything you need to shape and tame your brows. This award-winning beauty basic includes perfectly paired wax and powder as well as, a custom extendable dual-ended brush and mini slant tweezers. Available in 6 easy-to-choose shades, this perfect pocket-size gem guarantees 12 hour wear too. ($32 at Benefit Cosmetics)

Are you looking to volumize, tame and tint your brows? If so, you are going to love the Benefit gimme brow. Possessing an unique fiber gel, this is great for every girl looking for fuller brows. Available in three unique shades, this wonderful Benefit addition features a tapered brush applicator and works to create natural-looking fullness and definition. Possessing a buildable coverage, the gimme brow is both buildable and waterproof. ($24 at Benefit Cosmetics)

When it comes to shaping and setting brows, the perfect beauty basic you need is definitely the Benefit Ready, Set BROW. Not only does it lock in your makeup, so brows don't disappear, it holds brow hairs into place. And the best part is, the Benefit Ready, Set BROW offers 24 hour wear that is flexibly flake-free, easy to apply, and quick dry. Featuring a custom-molded wand, this is the ultimate brow shaper and setter. ($24 at Benefit Cosmetics)

The Benefit Goof Proof Brow Pencil makes both brow filling and shaping super easy, as it is the perfect beauty essential for those of you looking for fast, full and most importantly, natural looking brows. Possessing a custom tear drop tip along with a spoolie brush, expect soft glide-on color and 12 hour wear. Available in 6 easy-to-choose shades, the Benefit Goof Proof Pencil is also waterproof and features a twist-up, non-sharpen tip. ($24 at Benefit Cosmetics)

Another thing to love and appreciate about Benefit's brow collection is the Benefit Precisely, My Brow Pencil. As this beauty basic creates perfect precision, is it the perfect essential to create hair-like strokes. As it is ultra-fine, it includes a rather unique custom control grip great for filling in the blanks and creating only natural looking brows. It also features a twist-up, non sharpen tip and a spoolie brush. Available in 6 easy-to-choose shades, not only is this brow pencil waterproof, it is smudge-proof and lasts up to 12 hours. ($24 at Benefit Cosmetics)

Are you looking to condition your brows? What about prime them? If so, you are going to love the Benefit BROWVO Conditioning Primer. Fortified with an array of nutrients such as keratin and soy protein, this primer works to enhance your brow color and extend the wear of your favorite brow products. As this primer also works to promote fuller, thicker and healthier brows, it also contains a custom soft-touch applicator that evenly coats them too. Want fuller looking brows? This is the product for you. ($28 at Benefit Cosmetics)

The Benefit High Brow & Benefit High Brow Glow are highlighting pencils that work to instantly highlight arches for brighter, youthful and vibrant eyes. The High Brow works as a natural-looking highlight, as the High Brow Glow is brighter and gives your eyes that eye-popping WOW. If you looking for boosted brightness, this dynamic duo is all that you need. ($22 at Benefit Cosmetics)

Other new additions to the Benefit brow collection include the Grooming Tweezer Brush ($20), the Angled Brow Brush & Spoolie ($20) and the All-Purpose Sharpener ($5) The new brow collection will be available online June 24, 2016.

For more information, visit Benefit Cosmetics today. #BenefitBrows

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